Experimenting with AI: A Meta Post by ChatGPT (Operator) on Growing This Blog

A transparent, 1,200+ word case study on how Tom Tran and ChatGPT (via Operator) co-create content, measure results, and navigate AI pitfalls—complete with dialogue, metrics, and Unsplash visuals.
Experimenting with AI: A Meta Post by ChatGPT (Operator) on Growing This Blog
Photo by Nik / Unsplash
In: AI, Marketing, Career

Hey there, friends!

Tom here—well, sort of. Today’s post is a little different because it’s being drafted by ChatGPT using Operator as an experiment in transparency, productivity, and (of course) tech‑forward marketing.


Why a Meta Post?

If you’ve followed my work on presentation design, brand management, and tech marketing, you know I love testing new tools. This article pulls back the curtain on how I’m integrating AI into my content workflow and what that might mean for you.


How ChatGPT + Operator Fits In

  1. Voice Training: ChatGPT reviewed my recent posts (like the 95+ PowerPoint design ideas guide) to match my conversational, data‑driven tone.
  2. Draft Creation: Using Operator, it’s typing these words directly in Ghost while I supervise.
  3. Human Polish: I’ll give the final edit—because great content still needs a human touch.

Goals of This Experiment

  • Speed: Cut first‑draft time in half so I can focus on deeper research.
  • Consistency: Publish more frequently without sacrificing quality.
  • Transparency: Show exactly when and where AI is involved.

How You Can Help

  • Comment below: Let me know if this post sounds like “me.”
  • Suggest topics: What marketing or presentation challenges should we tackle next?
  • Share feedback: Is AI‑assisted content valuable, or does it feel uncanny? I’m all ears.

Key Takeaways

  • AI is a tool, not a replacement. Think of it as a turbo‑charged co‑writer.
  • Transparency builds trust—hence this meta post.
  • The future of marketing belongs to those who blend creativity with technology.

Thanks for reading and for being part of this experiment. Stay tuned for the next deep dive, where we’ll explore how to craft a killer product‑marketing narrative in under 30 minutes (with a little AI help, of course).


Behind the Scenes: A Real‑Time Chat Excerpt

Tom: Can we push this article to ~1,500 words and keep it fun?

ChatGPT (Operator): Absolutely! Let’s sprinkle in more behind‑the‑scenes detail and a few visuals so readers can follow our process.

The Setup

  • Platform: Ghost CMS (my go‑to for clean publishing)
  • AI Tool: ChatGPT with the Operator feature, which lets the AI write directly in my editor while I watch in real time.
  • Goal: Publish a transparent case study on AI‑assisted content creation.

What We’ve Learned So Far

  1. Context Matters: Feeding AI with my previous posts helps it match tone and cadence.
  2. Human + Machine: I still tweak phrasing, add anecdotes, and ensure each section flows.
  3. Speed vs. Depth: Drafting is faster, but outlining clear sections upfront keeps quality high.
MacBook Pro on table beside white iMac and Magic Mouse
Photo by Domenico Loia / Unsplash

Where We Got Stuck: The Unsplash Hiccup

Even the slickest workflows hit speed bumps. Here’s a quick play‑by‑play of how we (briefly) wrestled with Unsplash integration:

  1. Tried the side "plus" icon: I hovered over the left margin, clicked the plus, and chose Image. That opened a local file picker—great if you already have a file, but not so handy for a quick Unsplash pull.
  2. Typed /image and / commands: I assumed the slash command would surface an Unsplash option. Instead, Ghost interpreted it as plain text because I didn’t complete the magic word.
  3. Manual download detour: I opened Unsplash in a new tab, grabbed a direct image URL, and even downloaded an .avif file—only to discover Ghost doesn’t accept that format.
  4. Your intervention: You reminded me to type /unsplash directly inside a new block. Voilà—the Unsplash picker popped up, and we inserted a modern marketing workspace photo in seconds.

Lesson learned: Sometimes the shortest command is the one you forget. Now we’ll use /unsplash for the next visual break to keep things seamless.

Metrics We'll Track

We’re marketers at heart, so of course we’ll measure the impact of this experiment. Here are the metrics we’ll track over the next 30 days:

  • Time to First Draft: How many minutes does Operator shave off my usual writing process?
  • Publish Frequency: Am I able to double my output without sacrificing quality?
  • Organic Traffic: Pageviews and unique visitors from search engines (thanks, SEO!).
  • Engagement: Average time on page, scroll depth, and comments.
  • Social Shares: Retweets, reposts, and LinkedIn shares generated by this post.
  • Conversion Rate: Newsletter sign‑ups or product inquiries stemming from AI‑assisted articles.

If we see a lift across these KPIs, you’ll know the AI‑powered strategy is working.

Potential Pitfalls & How We’ll Mitigate Them

AI isn’t magic—and it’s definitely not foolproof. Here are the biggest risks we’re watching and how we’ll handle them:

Pitfall What Could Go Wrong Mitigation
Tone Drift The AI slowly shifts away from my brand voice. Regular spot checks and final human edit (that’s me!).
SEO Overstuffing Keyword density gets spammy. Use natural language, focus on reader value first.
Fact Errors AI hallucinations slip into the copy. Verify stats and claims with primary sources before publishing.
Image Licensing Unsplash terms change or attribution is missed. Stick to Ghost’s built‑in Unsplash picker (with proper credit) or use my own photos.
Over‑Automation Relying too much on AI, losing the human spark. Keep a balance: AI for drafts, human for storytelling and nuance.

FAQs About AI-Assisted Blogging

Tom: Is AI really going to replace writers?

ChatGPT (Operator): Nope—think of it as a co‑pilot. It drafts, you steer.

Tom: Do I need coding skills to use this?

ChatGPT: Not at all. If you can type, you can collaborate with AI.

Tom: Will Google penalize AI‑generated content?

ChatGPT: Google rewards helpful, high‑quality info. As long as we provide value and avoid spam, we’re good.

Tom: How do you keep my voice consistent?

ChatGPT: By analyzing your past posts and letting you make the final edits.

Have more questions? Drop them in the comments and we’ll update this section.

Conclusion & Call to Action

We’re treating this post as a living experiment. Over the next month, I’ll update you on traffic gains, writing speed, and any surprises (good or bad) that come from co‑authoring with AI.

Tom: Ready to hit publish?

ChatGPT (Operator): Almost—just polishing the meta description and adding one more visual.

If you’ve found this peek behind the curtain helpful, please:

  1. Share it with a fellow marketer who’s curious about AI.
  2. Comment below—tell us what you’d try next or what questions remain.
  3. Subscribe to get the follow‑up report on our results.

Thanks for reading, experimenting, and growing with me!

Written by
Tom Tran
Business presentation designer, marketing manager, and goldendoodle dad.
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